Five Reasons Why Social Media is Important for SEO

[Matthew Clanton]

What do social media ​platforms have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has been an increasing channel for marketing in recent times, many companies have not yet started to profit from it. This is crucial for companies that are investing in search engine optimization. While the benefits of using social media may not be immediately obvious, they are essential for SEO aid. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. A social engagement happens when users like, share on, share or tweet on a piece of content. The more social engagements your content is able to get, the more social signals you build to your site. Social signals are utilized by search engines to rank content. It's a method of determining what content is popular with users over what their algorithm determines to be of high quality. If the content you're looking at is receiving lots of social interaction the content can be classified.

2) Link Building
It's long gone of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating high-quality content that is relevant. What is the best way to reach websites who are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is the way to go. Social media enables you to expose your content to of people who are interested and could be in a position to influence them to link to your content if it's worth linking to. People who be able to share your content with other people, increasing your influence.

3.) Amplification of content
It doesn't matter how good your content is, it's not going to get much traction in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your the content you create, ​تصميم مواقع شركات but it won't get to those on your list of marketing contacts. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they will be sure to share it with their own followings in the event that they find it helpful. They will also recommend your content to their followers, increasing the reach of your content. In return, you earn an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness All of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines many things about the quality of your site's content and how much it should be trusted in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google refers to as co-citation. These co-citations can be developed by using social media to boost Google's trust as well as aid with search results that are branded.

5) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now show up in search result pages. This lets your company's brand be listed in search results on branded queries that are not only ​restricted to your business's website. This is even more effective. Tweets that were individual from Twitter could be indexed and were displayed in the search results. This allowed your site to be more prominent in the results of a search. That was only temporary for a few months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.