5 Reasons Social Media is important for SEO

[Nelle Hardie]

What does social media provide in terms of SEO? MWI receives the information frequently from prospective and current clients. While social media has become an increasingly popular channel for marketing in recent years, most companies have not yet started to take advantage of it. This is especially important when you're investing in search engine optimization. While the benefits of using social media might not be immediately apparent, they're vital for SEO aid. Below are five reasons why social media is vital to SEO.

1) Social Media ​Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. A social engagement is when people like, comment or share a tweet about a piece of content. The more social engagements your content receives, the more social signals you send to your site. Search engines measure the social signals they receive, and use them as an index of quality when ranking content. This allows search engines to decide the content that people are most interested in and ​أفضل شركات تصميم المواقع also what they consider to be high-quality. A piece of content could be quickly indexed if it's receiving a lot of social interactions.

2) Link Building
Long gone are the days of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links in by using the traditional method of creating high-quality content that is relevant. How do you reach websites who are willing to link to your site, if the request is considered "unnatural"? Social media is your answer. Social media lets you publish your content to interested audiences who might be willing to link to your content, if it is worth linking to. They will also spread your content among others and increase your reach.

3) Content Amplification
You can make all the top-quality content you like but it's not going to gain any traction without amplifying it. Marketing via email can be an excellent method of amplifying the content you create, but it won't reach those in your list of marketing contacts. The possibility of reaching new audiences is through social media. If you post your content to your followers, they'll also share it with their personal followers If they are satisfied with the content. These people will then recommend your content to their followers, thereby increasing your reach. In return, you will gain a lot of relevant traffic such as inbound links, social signals , and brand awareness All of which are used by search engines in determining content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can inform search engines an awful lot about the overall quality of your site's content and the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google calls a co-citation. These co-citations are built by using social media to boost Google's credibility and aid in branded searches.

5.) Social Indexing
Since search engines are able to index social media sites, they are now showing in search results pages. This allows your business to be displayed in search results that include branded search queries that are not limited to just your own website. However, it's even more than that. Tweets on their own from Twitter could be indexed and included in the search results. This enabled your content to rank higher in searches. It was temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.